Client : Nike
AKQA : Group Creative Director
Design team : 4 (Experience Designer, Art Directors, Copy, Motion)
In collaboration with Nike Innovation I led a small team to create the exclusive pilot for the first ever connected sneaker. Working closely with engineering we gamified the sneaker drop with a head-to-head challenge driven by the SNKRS app. We created bespoke content to support the story of each drop linked to events and design history.
The result was an experience that expanded the Nike Connect product offering and allowed sneakerheads to unlock the story of AirForce 1 and the culture that surrounds it.
Client : Nike
AKQA : Group Creative Director
Design team : 4 (Experience Designer, Art Directors, Copy, Motion)
In collaboration with Nike Innovation I led a small team to create the exclusive pilot for the first ever connected sneaker. Working closely with engineering we gamified the sneaker drop with a head-to-head challenge driven by the SNKRS app. We created bespoke content to support the story of each drop linked to events and design history.
The result was an experience that expanded the Nike Connect product offering and allowed sneakerheads to unlock the story of AirForce 1 and the culture that surrounds it.