Airbnb : Experiences
Head of Design
Design team : 8 (ICs + managers)
Experiences are defined as “hosted things to do” however this is not top of mind for most travelers. That’s because most guests come to Airbnb for a place to stay and their planning with Airbnb ends there. We saw an opportunity to redefine Experiences search and discovery. This new approach included trip relevant, smartly curated supply showcased through rich storytelling.
We designed the host video upload experience making it easier to use with more guidance. We redesigned the product cards to better showcase video and rethought the content displayed. We made maps more useful by highlighting Experiences relevant to your location and redesigned the icon system. Lastly we redesigned the Experiences results page through the theme of “show don’t tell” smartly categorizing supply and reviews to respond to needs of not just the traveler but the trip.
Airbnb : Experiences
Head of Design
Design team : 8 (ICs + managers)
Experiences are defined as “hosted things to do” however this is not top of mind for most travelers. That’s because most guests come to Airbnb for a place to stay and their planning with Airbnb ends there. We saw an opportunity to redefine Experiences search and discovery. This new approach included trip relevant, smartly curated supply showcased through rich storytelling. We designed the host video upload experience making it easier to use with more guidance. We redesigned the product cards to better showcase video and rethought the content displayed. We made maps more useful by highlighting Experiences relevant to your location and redesigned the icon system. Lastly we redesigned the Experiences results page through the theme of “show don’t tell” smartly categorizing supply and reviews to respond to needs of not just the traveler but the trip.
Airbnb Experiences | Host research and data analysis