Client : Maybelline
AKQA : Group Creative Director
Design team : 4 (Experience Designer, Art Director, Copy, Motion)
Finding the perfect foundation can be an arduous and often frustrating process especially in an overcrowded retail environment. We set out to support our Maybelline customer through an industry-first experience that can not only virtually detect your complexion, but guide you on coverage and finish.
Introducing Maybel, the beauty expert you trust like a friend. This thoughtfully developed (early) AI understands you and your skin through image and friendly conversation. The result was a modular tool to be used both online and instore to help customers find their perfect match quickly and confidently.
Client : Maybelline
AKQA : Group Creative Director
Design team : 4 (Experience Designer, Art Director, Copy, Motion)
Finding the perfect foundation can be an arduous and often frustrating process especially in an overcrowded retail environment. We set out to support our Maybelline customer through an industry-first experience that can not only virtually detect your complexion, but guide you on coverage and finish.Introducing Maybel, the beauty expert you trust like a friend. This thoughtfully developed (early) AI understands you and your skin through image and friendly conversation. The result was a modular tool to be used both online and instore to help customers find their perfect match quickly and confidently.